Business plan and marketing
Market research
Assess current and future industry strengths and trends in Canada and internationally. Develop future scenarios and the resulting strategic issues.
Develop possible strategic orientations associated with the various scenarios identified. Assess the feasibility, relevance and acceptability of desirable strategies. Workshop to confirm strategic positioning.
Feasibility study
Evaluation of possible business models, in line with the entrepreneur's profile and personal objectives.
Marketing and market development
- Marketing plan
Definition of distribution channels, development of marketing strategy and representation of the entrepreneur to potential distributors
- Functional strategy
Clarification of functional strategies (marketing and sales, operations, research and development, human resources, technology, intellectual property, etc.). Workshop
Financing and finding grants
Develop the financial model and complete it based on the choices made during the workshop. Financial viability study. Specify capital requirements.
Search for potential financial partners according to the nature of the project and the entrepreneur's profile. Preparation and support during presentation meetings.
Writing a business plan
Production of a complete business plan for financial backers.
Search for potential suppliers, distributors or customers
This service can also be supported by our "Brand Image" service.
- Business cards;
- Templates (social networks, ppt presentations, etc.);
- Promotional documents (folders, leaflets, brochures, banners, etc.);
- Document layout (data sheets, forms, presentations, etc.);
- Product packaging.
Commercial validation
Draw up a preliminary offer and measure the customer's intention to buy, in order to validate the need and the market.
Entrepreneurial profil
Survey : assessment of the entrepreneurial profile
