Advertising:

The ease with which consumers recognize the use of a new product largely determines the importance that should be given to its advertising.

Needs:

Some products can significantly transform our lifestyles, while others fulfill less important needs. However, it is important to emphasize that a product's commercial potential depends not only on the type of need it addresses but also on how effectively it meets those needs.

Learning:

The ease with which people will accept your invention must be taken into consideration. It is not always easy to predict consumer reaction to a new product, especially if it requires some learning and is incompatible with existing practices and customs. A new product that requires significant learning before consumers can use it correctly will likely struggle to gain acceptance and is therefore less likely to become popular.

Distribution:

The costs and difficulties encountered in distributing a new product depend primarily on the establishment and/or accessibility of specialized networks.

Repurchase:

When a product appears on the market with all the surrounding advertising, many consumers, curious to try it, will spontaneously purchase it. If it satisfactorily meets their expectations, they are very likely to become loyal customers. They will then tell their colleagues, family, and friends, who may also want to buy it.

After-sales service:

When purchasing a new product, informed consumers take into account the costs associated with after-sales service and the purchase of spare parts. There are even laws designed to protect consumers by ensuring that certain spare parts are readily available on the market.