Business plan and
marketing
Market research
Assess current and future industry strengths and trends in Canada and internationally. Develop future scenarios and the resulting strategic challenges.
Develop possible strategic directions associated with the different scenarios identified. Evaluate the feasibility, relevance, and acceptability of the desired strategies. Workshop to confirm the strategic positioning.
Feasibility study
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Evaluation of possible business models, consistent with the entrepreneur's profile and personal objectives.
Marketing and Market Development
Marketing plan
Defining distribution channels, developing the marketing strategy, and representing the entrepreneur to potential distributors
Functional strategy
Clarification of functional strategies (Marketing and sales, operations, research and development, human resources, technology, intellectual property, etc.). Workshop
Funding and grant applications
Develop the financial model and refine it based on the choices made during the workshop. Conduct a financial viability study. Specify capital requirements.
Researching potential financial partners based on the nature of the project and the entrepreneur's profile. Preparing and supporting them during presentation meetings.
Writing a business plan
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Production of a comprehensive business plan intended for funders.
Searching for potential suppliers, distributors or clients
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Preparation of a preliminary offer and measurement of the customer's purchase intent, in order to validate the need and the market.
Commercial validation
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Preparation of a preliminary offer and measurement of the customer's purchase intent, in order to validate the need and the market.
Entrepreneurial profile
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Preparation of a preliminary offer and measurement of the customer's purchase intent, in order to validate the need and the market.